Posts Tagged ‘gum’

Gum that is Actually Good for You

Thursday, December 2nd, 2010

According to www.bigsiteofamazingfacts.com, about 35 billion sticks of gum are chewed by Americans each year. That’s twenty-five packets per year for each person (men, women and children) just in the United States.

An article by Science News for Kids states that gum chewing has been going on for thousands of years.  The Greeks, Mayas and Native Americans chewed on sap and resin from certain types of trees.

We all know that dentists recommend chewing sugar-free gum to avoid tooth decay. But why not chew a gum that can actually eliminate your bad breath instead of just covering it up? Therabreath’s Chewing Gum actually increases saliva production that is ideal for occasional or situation bad breath. This gum lasts much longer than regular chewing gum because the taste isn’t what is responsible for breath control – it’s the formula of the gum itself.

Want to be kissable 24/7? Then try our French Kiss Chewing Gum to immediately blast away bad breath and never have to give a second thought before you move in close to smooch your honey.

If gum isn’t your thing, then try our 9X Breath Strips that dissolve on your tongue, our ZOX Mints with our powerful oxidizing formula, or our new TheraBreath Mouth Wetting Lozenges to maintain great breath without all the chewing.

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Finally, A Breath Mint That Does What It Should!

Wednesday, June 17th, 2009
Since I started the California Breath Clinics in 1994, I have never recommended or endorsed any kind of breath mint. Simply put, there was nothing that I ever found that was truly a breath freshener.

All the supposed breath candies that you’re used to seeing in the stores (Altoids, Tic-Tacs, Certs, Ice Breakers, etc…) all commit some kind of fatal mistake in the documented science of creating fresh breath. You see, by now the academic halitosis community knows the causes of bad breath…. and we also know the exact conditions that create an oral environment in your mouth that is more likely to produce bad breath.

So wouldn’t you think that a breath mint should contain ingredients that make this oral environment less likely to happen? At the very least, there shouldn’t be anything in there would make that oral environment worse, right?

You can probably see what I’m getting at…. the top breath fresheners on the market ALL contain either sugar (which the bad breath bacteria absolutely feast on), or they contain an artificial flavor designed to cover-up rather than prevent bad breath and taste. 

NONE OF THEM Contain Any Clinically Proven, Breath-Refreshing Ingredients!  My New ZOX Breath Fresheners are the first breath mint designed to remove bad breath instead of mask it!

Now first let me get one thing straight …. if you have chronic halitosis, DON’T expect a breath mint to make the problem go away (although they are an excellent maintenance device if you are already using the TheraBreath system in the morning and night). My last 10 years have been spent helping people who mostly have had chronic halitosis problems – the type of condition that every time you talk with a person you detect an odor from their breath.

bad breath causes

But there is a type of bad breath out there that is common to everyone that I’ve been largely ignoring for the last 10 years! I refer to this type as situational bad breath. Situational Bad Breath occurs in 99.9% of the world population at one time or another (statistically just about everybody, but my lawyers make me say it like that!). It happens when someone activates a trigger that causes the oral environment in their mouth to become more likely for the anaerobic bacteria to begin creating the volatile sulfur compounds (VSC’s) that cause bad breath.

In scientific terms, when your mouth encounters one of these triggers, it creates an oral environment that encourages the anaerobic bacteria to begin extracting sulfur compounds from specific amino acids. One amino acid (cysteine) turns into hydrogen sulfide (the rotten-egg smell), and another amino acid (methionine) becomes methyl mercaptan which smells sort of like dirty socks!

So Let’s Take A Real-World Example For A Minute…

You get together with some friends one weekend for bite to eat at a delectable restaurant that serves cheese fondue, with a strawberry daiquiri to cap it off.

You want to make sure you have fresh breath, so after dinner you pop in an Altoid or other such breath candy . . . . STOP!

Although you may have a cinnamon-like taste in your mouth, what you’ve really just done is made your bad breath problem much worse. Let me explain:

During dinner, you introduced two triggers to your mouth (protein and alcohol) that weren’t previously there and made your particular oral environment very eager to begin creating those foul-smelling VSCs.

Then after dinner, by sucking on that mint, you actually gave those bacteria a food source they LOVE (sugar) to help along the VSC production. True, you TASTE cinnamon or mint, but that’s only a temporary cover up and what other people actually SMELL is usually a lot worse!

Now I’ve Introduced ZOX – The First Breath Mint To Actually NEUTRALIZE Bad Breath Production!

I created ZOX Breath Fresheners because I wanted to address the fact that almost all the other “breath mints” on the market DO NOT take into account the principles of halitosis prevention that I’ve been studying for the last 10 years! Most of them are created to taste good and that’s about it. ZOX Breath Fresheners were created based on the same clinically proven Zinc/Oxygen/Xylitol principles used by the rest of the TheraBreath product line. It is literally bad breath prevention science packed into a roll of breath mints!

First, ZOX Breath Fresheners have no sugar. Next, we added zinc gluconate for its ability to literally put a straight-jacket around those bad-breath producing anaerobic bacteria. Zinc gluconate blocks the receptors on the anaerobic bacteria so that they don’t bind with the amino acids.  If they don’t bind with the amino acids, then they don’t produce VSCs!

ZOX Breath Fresheners contain no aspartame, no saccharin, and no artificial colors or flavors.

ZOX Breath Fresheners have been specifically created for the sole purpose of preventing bad breath, and removing metallic tastes, NOT for just covering them up. The longer you keep a ZOX in your mouth, the more volatile sulfur compounds it will neutralize.

Plus, each mint is only 5 calories, so you can have as many as you want.

The bottom line is that all-natural ZOX Breath Fresheners are the first and only breath mint to neutralize bad breath based on the clinically proven methods practiced by the California Breath Clinics over the past 10 years.   Try it for occasional and situational bad breath!

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Fight Off Tooth Decay and Bad Breath with Magnolia Bark Extract

Tuesday, June 16th, 2009

The magnolia is one of the oldest flowering tree types in the world.  Magnolia bark contains polyphenols, which have been used for centuries by Chinese and Japanese medicine.  Now, the magnolia bark chemicals have been proven to get rid of bad breath.  Research printed in ACS’ Journal of Agricultural and Food Chemistry shows that breath mints containing magnolia bark extract kill the majority of bacteria that cause tooth decay and bad breath within a half hour.  Magnolia bark extract significantly improves oral health around the world, and may be beneficial if used in chewing gum.

The mouth is an ideal environment for the bacteria that causes bad breath–especially four species of bacteria: Veilonella alcalescens, Fusobacterium nucleatum, Bacteroides melaninogenicus and Klebsiella pneumoniae.  These bacteria feed on food remains, dead cells, and other chemicals in the mouth, and in the process of their feeding, they release foul-smelling gases.  This putrefaction can lead to gum disease and tooth decay.

Regular chewing gum tends to only guard against these bacteria for a short period of time, and anti-bacterial products tend to have negative effects like tooth staining.  A team conducted a research project where they tested the power of a mint with and without the magnolia bark extract.  Without the extract, the mint destroyed just 3.6%  of the bacteria, and with the extract, 61% of the bacteria was killed. 

Furthermore, the extract has also been found to be useful for guarding against cavity-causing bacteria. 

Source: Softpedia

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Advertising Panel Wants Wrigley to Change Eclipse Ads

Friday, April 10th, 2009

The advertising industry self-regulatory panel is demanding that Wrigley should change its advertising and packaging for Eclipse gum.  Specifically, they want the claims about Eclipse having a natural ingredient that kills the germs that cause halitosis (bad breath) to be removed.

An investigation was done by The National Advertising Division Council of Better Business Bureaus after a competing gum-making company, Cadbury Adams USA, challenged them.  This group analyzed the claims by Wrigley in advertisements for print and teleivision for a new version of Eclipse gum.  According to these ads, an ingredient called ‘magnolia bark extract’ kills the bacteria that causes bad breath while other types of gum soley mask bad breath.

The investigators found that the studies going into these claims might sound promising, but Wrigley’s claims in their advertisements overstated the results. 

Source: The Associated Press.  April 8, 2009.

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