Posts Tagged ‘chewing gum’

Breath Capsules Don’t Work: BreathAsure files for Bankruptcy

Monday, September 10th, 2007

Even the Government Agrees - Please read the 3 reports below:

Sugar in Breath Mints feed the bacteria that give you bad breath:

Altoids and other products of that type contain high concentrations of sugar. Sugar feeds the bacteria that create the sulfur compounds found in bad breath. Therefore, it is completely ridiculous to use candy to fight an oral/medical condition. Same goes with chewing gum that contains sugar. If you are really stuck, please use non-sugar gum or mints. We provide to our patients what we feel are the 2 finest chewing gums on the market: TheraBreath and TheraBrite Oxygenating Chewing Gum.

Published Reports on BreathAsure:

Report 1: LA TIMES (2/19/01) (BreathAsure files for Bankruptcy – Will be Auctioned Off – Owners admit product doesn’t work!)

Report 2: From: Quackwatch Home Page

“BreathAsure Claims Halted By Federal Court”

Report 3: From: Better Business Bureau Advertising Review Programs, (Council of Better Business Bureaus, Inc. National Advertising Division Press Release) “BreathAsure Agrees To Modify Unsubstantiated Ad Claims”

From: Quackwatch Home Page

BreathAsure Claims Halted By Federal Court

The Warner-Lambert Company, which manufactures Certs breath mints, Clorets mints and gum, Dentyne gum, and Listerine antiseptic mouthwash, has obtained a federal court order to stop BreathAsure Inc., of Calabasas, California, from continuing to claim or imply that its internal breath freshener products, BreathAsure and BreathAsure-D, get rid of bad breath for hours and give users clean, fresh breath, even after they consume onions, garlic, or other foods containing aromatic substances. Claims of this type have been made on product labels, in radio, television, and magazine ads, and on the Internet. Since 1994, the Council of Better Business Bureau’s National Advertising Division has investigated twice and concluded that such claims were unsubstantiated.

The active ingredients in BreathAsure are said to be parsley seed and sunflower oils. BreathAsure-D, also said to aid digestion, contains these ingredients plus ginger, chamomile, and true licorice. Warner-Lambert’s suit charged that taking BreathAsure capsules with water is no more effective in fighting bad breath than drinking water alone.

The federal court order, dated November 19, 1998, permanently PROHIBITS BreathAsure, Inc., from claiming, either directly or by implication, in any advertising or promotion or promotional context with respect to BreathAsure, BreathAsure D, or any other “internal breath freshener” that:

It works. It provides users with clean breath. It lasts and lasts on the toughest offenders: Pizza, garlic, onions, spicy foods, coffee and more. It cleans bad breath for hours. It usually lasts four to six hours or until the next time you eat something that might produce bad breath. It gives you clean fresh breath for hours from the inside out. It will help stop morning breath as well as bad breath caused by garlic, onions, pizza, coffee and other foods. It is an “internal breath freshener.” It is guaranteed to give you clean fresh breath for hours. It works with the digestive system, often the cause of offensive breath. It is “America’s number one selling breath freshener.” It lasts for hours. Guaranteed to give clean fresh breath for hours. Swallow with liquid after eating or any time you want the confidence of fresh breath. It will stop bad breath caused by the foods you eat. Use it any time you want clean breath. It works from the inside out. It cleans your breath naturally from the inside out. It took a team of researchers five years to develop this unique secret formulation and blending process. It is a breath freshener. It is designed to fight bad breath caused by foods.

Quackwatch Home Page ||| News Index

Better Business Bureau Advertising Review Programs

Council of Better Business Bureaus, Inc.

National Advertising Division Press Release

For Immediate Release:

Contact: Lynne Collins 212-705-0120

Breathasure Agrees To Modify Unsubstanatiated Ad Claims

New York, New York — April 16, 1997 — The National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. announces that BreathAsure, Inc. (“Breathasure”) has agreed to modify unsubstantiated advertising claims for its BreathAsure® capsules. NAD has determined that BreathAsure does not have a reasonable basis to continue certain claims of product performance – in terms of the capsules’ efficacy and mechanism of action. Following NAD’s recommendations, BreathAsure’s future advertising will more clearly communicate that BreathAsure® is useful as a complimentary product, or component of an overall oral hygiene program for consumers. The Warner-Lambert Company, manufacturer of Certs® and Clorets® breath mints, challenged the truthfulness and accuracy of BreathAsure’s print, television and radio advertising that included: “…works with your digestive system and it gets rid of bad breath for hours.”

NAD’s inquiry was conducted under NAD/NARB Procedures for Voluntary Self-Regulation of National Advertising and was resolved in 60 business days. Details of the initial inquiry, NAD’s decision and the advertiser’s response are included in an NAD Case Report published today.

# # # The National Advertising Review Council (NARC) was formed in 1971 by the advertising industry and four leading trade associations to foster truth and accuracy in national advertising through voluntary self-regulation. NARC is the body that establishes the ground rules for the National Advertising Division (NAD), the Children’s Advertising Review Unit (CARU), and the National Advertising Review Board (NARB).

NAD and CARU are the investigative arms of the advertising industry’s voluntary self-regulation program. Their casework results from competitive challenges from other advertisers, but also from self-monitoring traditional and new media, including the Internet. The National Advertising Review Board (NARB), the appeals body, is a peer group from which ad-hoc panels are selected to adjudicate those cases that are not resolved at the NAD/CARU level. This unique, self-regulatory system is funded entirely by the business community; CARU is financed by the childrens’ advertising industry, while NAD/NARB’s sole source of funds is membership in the Council of Better Business Bureaus, Inc.

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The Therabreath System

Monday, September 10th, 2007

Our Product Formulations: An Overview

TheraBreath, AktivOxigen, and TheraBrite are the first chlorine dioxide based products to be sold in retail stores. They are based on clinically-proven formulas developed and tested for many years on thousands of patients at the California Breath Clinics by Dr. Harold Katz. (TheraBreath PLUS & PerioTherapy are available only from us on-line or by phone order.)

Many people have tried to copy our products and their formulations, but as hard as they try, they always come up short. The reason: Our products are made with proprietary pharmaceutical-grade chlorine dioxide and specific oxychlor complexes, both in the active and stabilized formats, using technology developed by the leading scientists in this field. Despite what jealous competitors may say, we use chlorine dioxide in our products at concentrations sufficient enough to make us the best-selling, direct to the public brand, both in the U.S. and worldwide. No one comes close.

When GNC (natural heath product retailers) went searching for the BEST oral products for their very selective customers, they chose TheraBreath, TheraBrite, and AktivOxigen from the California Breath Clinics. When Wegmans Supermarkets wanted the finest breath products, they chose TheraBreath, and when Walgreens searched the ClO2 market, they chose TheraBreath as their exclusive professional breath product. When SelfCare Catalog dropped Profresh because of poor sales, they chose AktivOxigen and TheraBrite.

We do not use any alcohol, detergents (sodium lauryl sulfate), saccharin, artificial colors or artificial flavors in any of our formulas. We do not need to use bleach to generate ClO2 (bleach is used in Profresh). And, we don’t need to fool the public by creating strong medicinal or minty masking flavors, because our formulas work!

If you’re looking for definitive scientific proof on which oral product reduces VSC safely and rapidly, just look at these independent tests from June, 2000.

TheraBreath Nasal Sinus Drops:
The first Oxygenating Solution To attack Bad Breath and Mucous/Post Nasal Drip BEYOND the tongue, sinus, throat, and tonsils. All Natural Triple Strength formula prevents anaerobic bacteria from producing volatile sulfur compounds. No preservatives (no allergens like Benzalkonium Chloride) or artificial flavors.

Simply tilt your head back and squeeze out 3-4 drops into each nostril during the day to get to the source of the problem! And, because it’s all natural, there’s no danger in using too much. If you have post nasal drip, allergies, dry mouth, or tonsils, this product, in conjunction with our other clinically-proven oral products, is the best recommended solution.

The ingredients are: Purified and filtered water, Oxyd-8 (proprietary stabilized oxychlor compounds), zinc gluconate, sodium bicarbonate, tea tree oil, essential oil of spearmint, citric acid, sodium benzoate, PEG-40 hydrogenated castor oil.

There is no ephedra or drugs used in the formula. All of the components are derived from plants or nature.

Click Here to Order

TheraBreath Nasal-Sinus Spray:
Same powerful formula as our Nasal Sinus Drops, but packaged in a convenient spray bottle. Simply displense 1-2 powerful ‘spritzes’ into your sinuses and feel the oxygenating power of OXYD-8 go to work BEYOND your tongue, sinuses, throat, and tonsils. All Natural Triple Strength formula prevents anaerobic bacteria from producing volatile sulfur compounds. No preservatives (no allergens like Benzalkonium Chloride) or artificial flavors.

Simply place the spray bottle into each nostril and dispense 1-2 ‘spritzes’. With the Nasal Sinus Spray, some patients may notice a slight burning – this is normal and is due to the Tea Tree Oil. If you have post nasal drip, allergies, dry mouth, or tonsils, this product, in conjunction with our other clinically-proven oral products is for YOU!

The ingredients are: Purified and filtered water, Oxyd-8 (proprietary stabilized oxychlor compounds), zinc gluconate, sodium bicarbonate, tea tree oil, essential oil of spearmint, citric acid, sodium benzoate, PEG-40 hydrogenated castor oil.

Click Here to Order

TheraBreath Oral Rinse:
Purified Water, Oxyd-8 (proprietary stabilized Oxychlor compounds), sodium bicarbonate, PEG-40 hydrogenated castor oil, essential oil of peppermint, sodium benzoate, potassium sorbate, tetrasodium EDTA.
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TheraBreath PLUS Oral Rinse:
Purified Water, concentrated Oxyd-8 (proprietary stabilized Oxychlor compounds), zinc gluconate, sodium bicarbonate, tea tree oil, essential oil of spearmint, citric acid, sodium benzoate, PEG-40 hydrogenated castor oil.
Click Here to Order

TheraBreath Toothgel:
Sorbitol, hydrated silica, water, aloe barbadensis gel, glycerin, Oxyd-8 (proprietary stabilized Oxychlor compounds), tetrapotassium pyrophosphate, tetrasodium pyrophosphate, sodium lauroyl sarcosinate, carrageenan, xylitol, sodium fluoride, essential oil of peppermint, sodium benzoate.
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TheraBreath PowerDrops:
Purified Water, highly concentrated Oxyd-8 (proprietary stabilized Oxychlor compounds), sodium bicarbonate, PEG-40 hydrogenated castor oil, essential oil of peppermint, sodium benzoate, potassium sorbate, tetrasodium EDTA.
Click Here to Order
Click Here to Order (4 Pak.)

TheraBreath PLUS ToothGel:
Sorbitol, Hydrated Silica, water, aloe barbadensis gel, glycerin, oxyd-8 (proprietary stabilized Oxychlor compounds), tetrapotassium pyrophosphate, tetrasodium pyrophosphate, sodium lauroyl sarcosinate, carrageenan, sodium fluoride, zinc gluconate, ubiquinone (Co-Q10), essential oil of peppermint, natural flavor, sodium benzoate.
Click Here to Order

TheraBreath Spray:
Purified Water, concentrated Oxyd-8 (proprietary stabilized Oxychlor compounds), sodium bicarbonate, PEG-40 hydrogenated castor oil, essential oil of peppermint, sodium benzoate, potassium sorbate, tetrasodium EDTA.
Click Here to Order. More product ingredient lists to appear so

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The Effects of Various Foods to your Breath

Monday, September 10th, 2007

As mentioned previously in this website, the bacteria that create the volatile sulfur compounds of bad breath and taste disorders, react to various changes in their environment.

Of course, everyone knows that Onions and Garlic will create bad breath. But do you know why? It’s because the odorous molecules in onions and garlic are actually sulfur compounds themselves, called Mercaptans. (Sulfur is nature’s way of creating odors.) You’re all familiar with the skunk. Its odor is created as a defense and/or attack mechanism. Skunk odor is made up of sulfur compounds (skatoles, etc.) which are natural sulfur compounds.

Food, if it sits out too long will spoil. That action is due to anaerobic bacteria breaking down proteins in that particular food. In milk, the odor of sour milk is caused by relatives of the bugs that create bad breath, when they break down proteins in milk (and all dairy foods). A reaction takes place where ‘the bad breath bugs’ extract sulfur compounds from the amino acids in these proteins. Specifically, the amino acid Cysteine is converted to Hydrogen Sulfide (the rotten egg smell) and Methionine becomes Methyl Mercaptan (which smells like a cross between old socks and garlic.) The same analogy applies to meat if it sits out too long. There are 4 categories of foods that will result in an increase of sulfur production because these categories have a stimulating affect on the bacteria:

1. Drying Agents
2. Dense Protein Foods
3. Sugars
4. Acids

Drying Agents:
The most common drying agent in food is Alcohol. Alcohol of course is the basis of all “adult” beverages such as Beer, Wine, and Hard liquor. It is also used, unfortunately in mouthwash, where it only makes the problem worse.

Alcohol is a drying agent, known chemically as a desiccant. It is used quite often in laboratories to “dry out” hard to reach areas in test tubes and beakers. The same end result takes place in the oral cavity.

To see a list of the alcohol content in Oral Products vs. Adult Beverages, check out the page: “Why Regular Products Don’t Work”

Although cigarettes are not really food, smoking is probably the quickest way to dry out your mouth, with alcohol the second. If you smoke, you are bound to have bad breath!

Dense Protein Foods:
Dairy foods are notorious for creating bad breath. An article in the Los Angeles Times once noted that over 50% of the population in Southern California was “Lactose Intolerant”**. With regards to bad breath, we have found these people (numbering in the tens of millions) end up with MORE dense proteins available as ‘bad breath fuel‘ for the bacteria than those who have no problem with dairy foods (milk, cheese, yogurt, ice cream, etc.) The end result is a buildup of amino acids, which are easily converted into volatile sulfur compounds by the anaerobic bacteria found within the surface of your tongue and throat.

To a lesser extent, we have seen patients who have the same problem with other dense protein foods such as: Beef, Chicken, Fish.

Another problem, thankfully rare, has to do with people who have an inability to break down certain proteins found in beans. This condition is called TMA (Trimethylaminuria) and is sometimes known as the “Fish Odor Syndrome”, because the odor produced is similar to decaying fish. The odor consists of sulfur compounds, plus nitrogen compounds (amines). People with this condition must abstain from beans and other dense protein foods.

Sugars:
Wouldn’t it be great if we could get rid of bad breath by chewing on M&Ms? Or what if the cure for bad breath were Hershey Kisses?

That’s what the makers of ALTOIDS would have you believe. Altoids, and other products of the same ilk, are trying to fool the public into believing that a strong “good” taste in your mouth is equivalent to the “goodness” of your breath. It is so anti-science, as to be absurd. If you think about it for a minute, it doesn’t even make sense.

By using concentrated MINT flavorings, your taste buds pick up MINT as a a taste. However, ALTOIDS, contains 2 types of sugar, which are Fuel for the bacteria to reproduce and create more sulfur compounds. In addition, and here’s the frightening part, other bacteria can take the sugars and produce glycan strands, which in turn end up causing thick layers of plaque on your enamel and around your gums. This leads to tooth decay and gum disease – and of course worse Breath than when you started.

But, since you can’t smell your own breath, you just go merrily along with that great strong mint taste in your mouth, while others close to you are backing away – backing away from your increase bad breath, decayed teeth, and gross swollen, bleeding gums!

Stay away from candies, mints, and chewing gum if they contain sugar.
As an alternative, we have created TheraBreath Oxygenating Chewing Gum. It releases Oxygen molecules directly in your mouth and also contains the antibacterial agent, Zinc Gluconate (found in many cold medications). In addition, as a sweetening agent we chose Xylitol, which is a natural ANTI-DECAY compound (Not SUGAR!) You can order TheraBreath Gum, by clicking the photo on the right:

Acidic Foods
Acidic foods are a problem as you’ll read below. Some foods you should watch out for are:

Coffee – both decaf and regular have acids (Tea is OK)
Tomato Juice

Citrus Juices:
Orange Juice
Pineapple Juice
Grapefruit Juice

pH is a term used to describe the acidity of the environment. (see table) The oral cavity has a normal pH of 6.5 (7 is neutral) which is in the acid range.

We know that acids make the bacteria reproduce much faster. In order to decrease the production of odorous sulfur compounds, we need to neutralize the acid environment. Our products are the only ones to be pH balanced in such a manner to do this most effectively. That is why our products do not leave a strange aftertaste like other products. As one patient recently told me: “I’m so glad I found your products. The taste of (a competitor¹s product) was worse than having the problem.

**According to the NIH (National Institutes of Health), lactose intolerance is the inability to digest significant amounts of lactose, the predominant sugar of milk. This inability results from a shortage of the enzyme lactase, which breaks down milk sugar into simpler forms that can then be absorbed into the bloodstream. When there is not enough lactase to digest the amount of lactose consumed, the results, although not usually dangerous, may be very distressing. While not all persons deficient in lactase have symptoms, those who do are considered to be lactose intolerant. For most people, though, lactase deficiency is a condition that develops naturally over time. After about the age of 2 years, the body begins to produce less lactase. However, many people may not experience symptoms until they are much older. Between 30 and 50 million Americans are lactose intolerant. Certain ethnic and racial populations are more widely affected than others. As many as 75% of all African Americans and American Indians and 90% of Asian Americans are lactose intolerant. The condition is least common among persons of northern European descent.

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Chewing Gum And Its Amazing Evolution (and why I put the ingredients that I do into MY Chewing gum, ensuring fresh breath, a clean taste, and a healthy mouth!)

Monday, September 10th, 2007
 
 
Sap was the base of the earliest chewing gums Have you ever walked by a tree, looked at the sap oozing out of it, and thought to yourself, “Hmm. . . that tree sap looks really good, I might like to chew on some of that!“? It sounds pretty strange when you think of it like that, but that’s exactly what the Mayans did when they walked by a sapodilla tree (that’s where the word “sap” comes from). And it a good thing otherwise the gum we chew today could have evolved in a very different manner!The history of the evolution of gum is a fascinating subject and has a great story to it (at least I think it does anyway. . . and your kids can always use this for a Science Report!)Gum chewing (although it wasn’t even close to gum as we know it) has it origins back in ancient Greece. The Grecians chewed mastic gum (pronounced mas-tee-ka), which is the resin obtained from the bark of the mastic tree, a shrublike tree found mainly in Greece and Turkey. The Grecian women especially, favored chewing mastic gum to clean their teeth and sweeten their breath.

But the Mayans weren’t too far behind the Greeks – they simply got their sap from a different tree. But the tree the Mayans chose (the Sapodilla tree) actually produced a sap called ‘chicle’ which is exactly where much of the gum in the US comes from. And ironically enough, even though the Mayan civilization literally disappeared overnight in about the year 800, virtually the only Mayan practice that remained intact was that of chewing gum.

Meanwhile, the American Indians of New England were also chewing gum, but made from the resin of spruce trees. Although chicle-based gums would ultimately win out in the US, the first gums ever marketed in the US were those based from the resin of spruce trees.

Over the mid 1800′s, spruce gum was gradually replaced by paraffin wax gum to which sweeteners were added, however the one drawback of paraffin wax gum was that it required heat and moisture from the mouth in order to render it suitable for chewing.

General Santa Anna sold chicle to Thomas Adams, who used it to make the first commercial chewing gum. It wasn’t until 1869 that modern day gum products first appeared. The famous Mexican General Antonio Lopez de Santa Anna was searching for a substitute for rubber, and thought that chicle (remember the sap from the sapodilla tree that the Mayans chewed on?) might be a good fit. He contacted the American Inventor Thomas Adams, and while Adams couldn’t get chicle to work as rubber, he had the brilliant idea to turn it into a gum base. And thus modern day chewing gum was born from information that the Mayans had known for thousand of years – chicle makes great gum!

As you can see, the evolution of chewing gum makes for an interesting story, but it’s not until recent years have manufactures figured out how to add a variety of ingredients which are responsible for an assortment of proven health benefits (besides fresh breath!)

Obviously, my new TheraBreath and TheraBrite Oxygenating Chewing Gum is optimized to ensure fresh breath and pearly white teeth (and I’ll get to which ingredients are responsible for this in a second), however first, I’ve got a few other interesting tidbits to share with you. All of these are based from research performed at leading institutions around the world.

Did you know. . .?

  • Chewing Gum after meals may prevent heartburn
    Source: Digestive Disease Week, May 17-22, 2003 Orlando, Florida
  • Chewing sugar-free gum raises your metabolic rate by 20%, resulting in burning the equivalent of an extra 11 pounds of extra weight each year!
    Source: New England Journal of Medicine – December 30, 1999. Mayo Clinic, Rochester, Minn.
  • Chewing gum can improve long-term and working memory
    Source: British Psychological Society in Blackpool, Lancashire, UK

Pretty interesting, huh?

Now, from all you’ve learned about chewing gum, here’s what I think is the best part. As you know, I’ve founded my career on helping to stop bad breath. And let me assure you. . . this is no simple task. Bad breath comes in different forms, different odors, and is caused by different strains of anaerobic bacteria.

So before I tell you about the following ingredients in my chewing gum, let me preface this with one statement.

If you have chronic halitosis, all the gum in the world is not going to stop it! You MUST be using an oxygenating oral rinse, a non SLS toothpaste, and following the instructions rigorously at http://www.therabreath.com/bonus_directions.asp.

However, if you only have occasional bad breath, or dry mouth towards the end of the day, or are simply looking for a solution to neutralize odors after a particularly offensive meal, or before a special moment, then I think you’ll find that my gum will work wonders!

Now. . . Exactly what do I put in my gum that makes it so great at keeping your breath fresh? Simple. . .

First, I’ve included Zinc Gluconate. Zinc is a known inhibitor of acid production by mutans streptococci (the bacteria in your mouth that cause bad breath). These bacteria thrive in an acidic environment, so when you neutralize acids you kill bacteria (and you help prevent that annoying tinny, metallic taste). In addition, a high level of oral acids is bad for your tooth enamel, so you’re helping to keep a brighter, whiter smile as well. Zinc ions also perform an interesting function when they meet anaerobic bacteria – they “clog” up certain receptors on the outer cell wall of anaerobic bacteria, so that that “bugs” cannot create sulfur compounds. (Zinc gluconate is the best tasting of all the zinc compounds which can be used in oral products.) Lastly, Zinc Gluconate (and only Zinc Gluconate) has been proven to restore sour/bitter/metallic tastes. Studies have shown that people with long term taste disorders can experience a rejuvenation of their taste buds after long-term use of Zinc gluconate gum or lozenges. . . (which is what we use in ZOX and all of our chewing gum formulas – as well as ALL Plus formulas.)

My New TheraBreath and TheraBrite Oxygenating Chewing Gums contain Zinc Gluconate, Xylitol, and Oxygenating Compounds to fight bad breath. Second, I’ve used Xylitol as a sweetener, instead of sugar or Aspartame (Nutrasweet) like so many other chewing gums. Xylitol is an all-natural sweetener made from the bark of hardwood trees. It is also naturally produced in small quantities in our own bodies.

It is a sugar alcohol, with makes it safe for diabetics because the body doesn’t react to sugar alcohols the same way that it does to sucrose or glucose (found in most of the popular kiddy-flavored gums, such as Big Red, Juicy Fruit, etc.)

Most importantly, it has an interesting property in that it has been proven to fight tooth decay and is the only “sweetener” that does so – the complete opposite of sugar – which oral bacteria use to generate acids, which lead to tooth decay. NEVER chew gum that contains sugar if you want to maintain fresh breath!

Simply put, a good amount of xylitol provides a healthy environment for an oral ecosystem.

Finally, I’ve included Oxygenating Compounds, specially designed to work with chewing gum base, to gently bathe your mouth and throat with oxygenating molecules designed to neutralize any and all volatile sulfur compounds, located in your mouth, throat, tonsils, and even in the upper reaches of your esophagus. Every time you swallow, your saliva – now loaded with oxygen and zinc molecules – bathes the back of your tongue, throat, tonsils area, and even the very beginning of your esophagus, a formerly ignored hiding place for anaerobic sulfur-producing bacteria.

So while it’s true that chewing gum has been around in many forms for many years, it’s NEVER been as beneficial as it is today. If you want fresh breath, a bright smile, and a healthy mouth, then try some of my TheraBreath or TheraBrite Oxygenating Chewing Gum today!

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