Archive for April, 2009

Advertising Panel Wants Wrigley to Change Eclipse Ads

Friday, April 10th, 2009

The advertising industry self-regulatory panel is demanding that Wrigley should change its advertising and packaging for Eclipse gum.  Specifically, they want the claims about Eclipse having a natural ingredient that kills the germs that cause halitosis (bad breath) to be removed.

An investigation was done by The National Advertising Division Council of Better Business Bureaus after a competing gum-making company, Cadbury Adams USA, challenged them.  This group analyzed the claims by Wrigley in advertisements for print and teleivision for a new version of Eclipse gum.  According to these ads, an ingredient called ‘magnolia bark extract’ kills the bacteria that causes bad breath while other types of gum soley mask bad breath.

The investigators found that the studies going into these claims might sound promising, but Wrigley’s claims in their advertisements overstated the results. 

Source: The Associated Press.  April 8, 2009.

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What Is Gingivitis and What Causes It?

Thursday, April 9th, 2009
What causes gingivitis?

What causes gingivitis, and how can it be treated?

Gingivitis is a non-serious form of gum disease meaning it is mild, but it can lead to a much more serious periodontal disease.  It can cause gum swelling, but in many causes there might not even be any symptoms, which is dangerous in itself.  Inflammation and infection caused by gingivitis can destroy mouth tissues that support the teeth.  If slight gingivitis problems are not treated properly, they an turn into more damaging types of periodontal diseases.

The main cause of gingivitis is not practicing proper oral hygiene.  If you do not brush and floss regularly, plaque can build up.  Plaque is made up of food deposits, bacteria, mucus and other things that can build up on the visible parts of your teeth.  Tartar is the result of plaque buildup, and gingivitis can be caused when the gums are irritated and inflamed enough from the tartar and plaque.

More causes of gingivitis include possibly brushing your teeth too roughly, or using a toothbrush that is not soft enough.  Various lifestyle factors can increase your risk for gingivitis, including general illness, poor dental hygiene (as aforementioned), and hormonal changes caused by uncontrolled diabetes, pregnancy, or menopause.

Some gingivitis symptoms are:  red or swollen gums, gums bleeding during toothbrushing, chronic bad tastes in mouth, and halitosis (bad breath).  When gingivitis proceeds to worsen, symptoms may include receding gums, nerve root exposure and sensitivity, and teeth may become loose or fall out.

The symptoms of advanced-stage gingivitis can lead to or indicate periodontitis.

In order to stop gingivitis from progressing, it is very important to get the proper dental care. The available treatments for gingivitis require effort from the affected person.  A dentist will likely prescribe a treatment plan like the following:  1) prescription of an antibacterial mouthwash, 2) strict oral hygiene regimen, 3) proper brushing of teeth, 4) daily flossing, and 5) regulary dental cleanings by a professional.

In extreme cases, gingivitis could even require oral surgery in order to get rid of it.  However, it is not too hard to avoid the problem if you take proper care of your teeth and gums and know what warning signs to watch for.

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Update: The $5 OFF Rite Aid Coupon is available HERE

Monday, April 6th, 2009

We came across this offer on-line today: Rite-Aid Drug Stores are giving away $5 OFF coupons good on any purchase of $25 or more. That’s a 20% savings on anything you buy at the drug-store. While we would love to recommend you use them to go save $5 on TheraBreath Toothpaste and Mouthwash, both available at your local Rite-Aid, you can use them for anything at all!

These days, we know that every dollar helps and thought we should share this offer with you before it expires. So if you do shop at Rite Aid, grab your coupons today – we were told that these coupons would be available on-line for a VERY LIMITED TIME and they do expire at the end of this month!

To download your $5 OFF coupon from Rite-Aid Click here

And remember, these coupons are valid for $5 OFF every purchase of $25 or more. If you are buying more than $25 worth of stuff, consider splitting up your purchases into $25 blocks and bringing more than one coupon. You can print out as many copies as you like.

Note: This promotion is from Rite-Aid. TheraBreath is not affiliated with this offer. We are bringing you this notice as a service to our list members.


Quick reminder: Our FREE SHIPPING SPECIAL on all purchases made from THERABREATH.COM ends at midnight tonight. Place your order before the end of the day and pay absolutely nothing for shipping!

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Dr Katz is on KTLA all morning from Noah’s Bagels!

Monday, April 6th, 2009

Dr Katz was broadcasting live this morning from 6am to 10am with the KTLA Morning News crew. He was on hand in Manhatten Beach with Halimeter in hand, stopping people on the street and testing their breath. Surprisingly, no one’s breath was particularly bad this morning. Even a boy in braces managed to score a respectable 48 on the Halimeter device.

The clips will be available on KTLA online and on our viddler feed!

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$5 OFF Coupons from RIte-Aid! No limit on how many you can print…

Monday, April 6th, 2009

Rite Aid is giving away $5 OFF coupons online!

This is a great way to save money on TheraBreath mouthwash and a bunch of other stuff. And who can’t use a few extra bucks these days?

Click here for a PDF of the coupon!

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